Ansoff Matrix, What is the Ansoff Matrix? The Ansoff Matrix (sometim
Ansoff Matrix, What is the Ansoff Matrix? The Ansoff Matrix (sometimes called the Product/Market Expansion Grid) is a strategic framework and market development strategy that helps businesses identify growth opportunities by considering existing and new products or services in new or existing markets. Jul 23, 2025 · Who developed the Ansoff Matrix? In 1957 Ansoff Matrix, developed by Igor Ansoff, helped firms analyse and plan growth plans. Master the Ansoff Matrix with this practical guide to strategic growth, exploring key strategies and actionable steps for business expansion. It outlines four core strategies — Market Penetration, Market Development, Product Development, and Diversification — that guide how companies can expand. It was introduced by Russian-American mathematician and business theorist Igor Ansoff in 1957. Igor Ansoff in 1957, the Ansoff Matrix (also known as the Product/Market Expansion Grid) provides a structured approach for evaluating different growth strategies based on whether they involve new or existing products and markets. Igor Ansoff [2], a Russian-American mathematician and business leader, dubbed the father of strategic management. . May 10, 2024 · Developed by applied mathematician and business manager H. Here we explain how Ansoff Matrix theory works along with examples and uses.